Smart Experiences: How Real Time Content Changes our Communication
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Presentation by Günter Exel (Tourismuszukunft) at the 8.º Congreso Internacional de Turismo Rural de Navarra, Pamplona, February 24, 2017 #CongresoTRN SUMMARY: Real time content has received an enormous boost within the last year: Snapchat Stories and Instagram Stories offer new opportunities to share immediate experiences; Facebook Live, Instagram Live and the integration of Periscope into Twitter’s Go Live make livestreaming available for everyone. How will visual content and mobile video change the way we communicate and share our stories? Live blogger Günter Exel shows how to create real time content on the go, how to curate it and embed it in your online communication.
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Smart Experiences: How Real Time Content Changes our Communication
- 1. GÜNTER EXEL: SMART EXPERIENCES Pamplona, 24.2.2017 How Real Time Content Changes our Communication
- 2. 2 REUNIÓN CON PAMPLONA #PAMPLONALIVE 2013 @TRAVELLIVECC
- 3. CONTENT IS KING, MOBILE IS KING
- 5. AUTHENTICITY IS KING! #WieWirLeben by Urlaub am Bauernhof in Österreich
- 6. AUTHENTICITY IS KING! Morning at Forggenssee by Stefan Boos
- 7. 7 WHEN TIME STANDS STILL …
- 8. 8 … WHEN TIME SPEEDS UP!
- 11. SNAPCHAT STORIES
- 12. 12 SNAPCHAT VS. INSTAGRAM STORIES Snapchat Stories or Instagram Stories? • Snapchat Stories, the „original“: a messenger to have fun for younger audiences – with filters!
- 13. 13 SNAPCHAT VS. INSTAGRAM STORIES Snapchat Stories or Instagram Stories? • Snapchat Stories, the „original“: a messenger to have fun for younger audiences – with filters! • Instagram Stories, the „copy“: photo and video platform with huge reach for established channels, targeting young and middle aged users
- 14. FACEBOOK STORIES UP AND COMING! „The way people share today is different to five or even two years ago — it’s much more visual, with more photos and videos than ever before. We want to make it fast and fun for people to share creative and expressive photos and videos with whoever they want, whenever they want.“
- 15. STORYTELLING ON THE GO
- 16. TELLING STORIES WITH TWITTER
- 17. CURATING STORIES WITH STORIFY Storify of #BurgundLive report on @TravelLiveCC and www.TravelLive.cc
- 18. TWITTER MOMENTS
- 19. TWITTER MOMENTS – ON MOBILE bit.ly/pamplona2017
- 20. TWITTER MOMENTS - EMBEDDED Twitter Moments – watched in the app or embedded in the web: www.j.mp/fmw17moments
- 21. FIRST OF ALL: VIDEO RULES …
- 22. 22 PERISCOPE: IT‘S HAPPENING NOW! Livestreaming via Periscope: 2 years ago: the breakthrough – real time video, streamed live through the Periscope App Today: also embedded in Twitter‘s mobile app
- 23. 23 VERTICAL VIDEO: TABOO NO MORE!
- 25. 25 FACEBOOK LIVE VS. PERISCOPE
- 26. 26 FACEBOOK LIVE VS. PERISCOPE
- 27. VIDEO, VINE, CINEMAGRAPH … View at Forggenssee by Stefan Boos
- 29. 29 VINE IS NOT DEAD! • Stop motion videos or 6 second loops • New app „Vine Camera“ in the App Stores • Save your Vines as videos • Post your Vines on Twitter
- 31. 31 CINEMAGRAPH APPS • Cinemagraph Pro (iOS, Android): professional model is quite expensive • MaskArt (iOS): quick and easy • Cinemagram, Fotodanz (Android) You might also need … • ReverseVid (iOS)
- 32. 32 SO THIS IS HOW TO STOP TIME …
- 33. 33 SO THIS IS HOW TO STOP TIME …
- 34. 34 VIDEO EDITOR FOR IOS: SPLICE Splice: • Swift alternative to iMovie • Editing of video clips and photos • Mixing of multiple audio tracks • Free music (!!!) • Easy and intuitive
- 35. 35 VIDEOSHOW PRO: IOS/ANDROID EDITOR VideoShow Pro: • Video editor for Android and iOS • Every substantial editing function • Vast selection of filters and effects
- 36. 36 VIDEO ON THE GO: STEP RIGHT IN!
- 37. 37 JUMP RIGHT IN – AND HAVE FUN!